KUBO Group has launched its new corporate movie, For a Growing World. The film shows how KUBO works worldwide on high-tech greenhouse solutions that help growers produce more food with less land, less water, less energy and more control over the growing process.
The global demand for food is increasing, while land, water, energy and natural resources are becoming more limited. In its new corporate movie, KUBO shows why greenhouse horticulture has an important role to play in this challenge.
The film tells the story of a world that keeps growing and shows how modern greenhouse solutions can contribute to a future-proof way of growing.
At the heart of the film is what KUBO calls “the greenhouse way”: controlled, efficient and sustainable growing in a wide range of climates and conditions. With high-tech greenhouses, integrated growing systems, climate data and growing expertise, KUBO helps growers worldwide achieve more with fewer resources.
Ultra-Clima® is featured as an example of a greenhouse solution that enables growers to better control the climate and use energy and water more efficiently. From projects in cold and warm regions to solutions for water, energy and climate control, the film shows how technology and practice come together in modern food production.
The corporate movie builds on the new strategy and visual identity that KUBO introduced in 2024. This sharpened the brand’s positioning around one central promise: For a Growing World. With the new film, that story now has a strong visual translation.
“Our new strategy and visual identity have sharpened our story. With this corporate movie, we make that story visible,” says Nathalie van den Ende, Marketing & Communication Manager at KUBO. “The film shows how KUBO works worldwide on high-tech greenhouse solutions for more efficient, more sustainable and better controlled food production.”
The film shows how KUBO develops greenhouse solutions for different countries, climates and growing conditions. Themes such as Ultra-Clima®, integrated growing systems, data, energy, water, emission reduction, yield and control come together in one clear message: more control, more yield and more food, with less impact.
Watch the new corporate movie For a Growing World and discover how KUBO is working worldwide on the future of food production.