KUBO Group unveils new corporate identity and strategy

KUBO Group proudly unveiled its new strategy and corporate identity, bringing a fresh and future-focused look to the organisation. The updated visual identity, including a renewed logo, marks an important milestone for the company and its subsidiaries.

Under the new strategy, HAWE Cultivation Systems and SDF Horti Software will adopt the same modern look and feel as KUBO, creating a consistent visual identity across the group.

Building on nearly 80 years of experience

For almost eight decades, KUBO has been developing solutions for growers around the world. Whether operating in the countryside, the desert, the tundra or the heart of a city, growers face different challenges but share the same ambition: producing more with fewer resources.
Through innovative greenhouse solutions, KUBO supports growers in creating efficient, future-proof growing environments that meet the demands of an ever-changing world.

For a Growing World

At the heart of the new strategy is KUBO's purpose: "For a Growing World."
The company focuses on sustainable food production through smart and practical solutions. This includes the use of innovative energy concepts, such as heating with residual heat, as well as collecting and reusing condensate and rainwater.

KUBO aims to maximise crop yields while minimising the use of energy, water and other resources. Its greenhouse systems are designed not only to meet today's sustainability requirements, but also to help growers prepare for the demands of tomorrow.

For a sustainable food supply.
For a Growing World.

A unified vision for the future

"With this new corporate identity and strategy, we not only want to emphasise our evolution as a company, but also strengthen our vision for the future of greenhouse horticulture," said KUBO Group CEO Wouter Kuiper.

"By creating unity between our different brands, we aim to serve our customers worldwide even better and strengthen our position as a market leader."

A new chapter for the KUBO Group

The launch of the new corporate identity marks the beginning of a new chapter for KUBO Group and its subsidiaries. Innovation, collaboration and sustainability remain central to the organisation's ambitions and daily operations.

PDI Screen Systems, also part of the KUBO Group, will retain its own corporate identity for the time being.